An interesting article regarding the process of designing an attractive curb appeal for multfamily properties.
By David Strosberg, President of Morningside USA
Designing a six-story apartment building that fills an entire block of an existing—and fairly small—suburban downtown is an undertaking that demands the utmost in thoughtful consideration and planning. Play it too safe and the bland design will be lost; be too cutting edge and the development will be uncomfortably out of place. So how does a developer strike just the right balance and create a building with curb appeal that is vibrant yet timeless? That is exactly the question we at Morningside Group had to answer when designing Wheaton 121 in Wheaton, Ill.